ResponseSource makes life easier for journalists by quickly and efficiently putting you in touch with public relations (PR) people who can provide you with:
- Experts and case studies to interview
- PR contacts and celebrity representatives
- Products and services for review
- Images, audio and video material
- Locations and venues to film in or hold photoshoots
- Statistics, facts, press releases and other background material
- Competition prizes and reader offers
PR people benefit from receiving a stream of potential media coverage leads for the clients they represent.
How does it work?
Journalists fill in the simple request form on the site - we quickly deliver your requirements to thousands of recipients by email.
The requests are structured carefully to allow PRs to decide rapidly whether a request is relevant, with the journalist's preferences clearly outlined, so that the service works quickly and efficiently. If you send an enquiry you'll usually have answers within hours.
ResponseSource is not new - it has been working for technology journalists since early 1998 on the technology and business journalists' site SourceWire. It is hugely successful with over 3,500 journalists using it regularly and many thousands of recipients who include PR agencies, in-house PRs for household names, and SMEs, entrepreneurs and experts.
Journalists using ResponseSource love the rapid way they can get a request for information out. It puts them back in control of the massive PR machine, which for too long seemed to simply 'push' information randomly to the press instead of responding individually to journalists' needs.
ResponseSource is not designed to replace the journalist's contacts book or to compensate for poor research. Instead, it helps journalists gather quantities of information in a short time that would otherwise be impossible, allowing them to spend more time interviewing, investigating and writing.