ResponseSource Blog

PR, Surveys and analysis

How do brand publications differ from traditional media...

Last month we released a report looking at how PR professionals view brand journalists. Created in partnership with Collective Content, the report compares the answers from over 300 PR[...] 2nd June 2017
Surveys and analysis

Are PRs content with brand content creators?

How news gets communicated is constantly changing. Not only are there more ways to consume information, but the number of content sources is also increasing. With more places for p[...] 17th May 2017
PR, Surveys and analysis

Do PRs want to work with brand journalists?

We teamed up with Collective Content for a second year to find out if PR's acceptance of brand journalists (is that even the right term?) had changed since last year. PR professionals[...] 21st April 2016
PR issues, Surveys and analysis

Research reveals PR industry divided over brand journal...

Brand journalism. Is it an oxymoron? Many of you think so, according to our research published today in association with content agency Collective Content. Regardless of the deb[...] 5th March 2015
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