When choosing an influencer is bigger better? Probably not.
It may seem like a great idea to pick a mainstream influencer - someone with a huge reach that everyone has he[...]3rd August 2017
Influencers 101, PR Tips
Influencers 101: What makes an influencer?
Businesses once had the power of persuasion but for many that is no longer the case. For brands the overall agenda is to make money, so the advice they provide is likely to be in thei[...]6th July 2017
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