ResponseSource Blog

Back to school

By Daryl Willcox

16th January 2014

I’m off to Cranfield University Business School tomorrow to begin my participation in a course for owner managers of growth companies.

I’m really looking forward to it, partly because I have had little formal business training (I’ve been running DWPub for the last 17 years based on my previous experience as a journalist, combined with buckets of gut feel and enthusiasm) and partly because it will be great to meet and share ideas with a load of other owner managers.

The course is the Business Growth and Development Programme and I understand a number of PR agency heads have done the course in the past – maybe there will be one or two on my course.

I’d considered doing this course some years ago but I think a bit of arrogance on my part got in the way. Now I believe it’s really important for anyone in business to take a step back and assess where you are going and how you’re going to get there, and listen to the experiences of people who may have been on a similar journey.

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