ResponseSource Blog

We don’t like to shout about the quality of our media data

By Daryl Willcox

9th November 2016

speakersWe don’t like to shout about the quality of our media data. You’re the best judge of that.

But we do like to talk about how we maintain our all-new ResponseSource Media Contacts Database.

We have our own research team (and always have done). They’re by far the biggest team here at our south London HQ. These media specialists update the database every minute of every working day.

Our super researchers are always very busy keeping contacts, media outlet details and forward features up-to-date. And there are a number of things to help them do their job.

We have a great reputation among the media thanks to our Journalist Enquiry Service which is used by up to 180 journalists every day. Also, our ResponseSource Media Bulletin newsletter is popular among journalists – going to tens of thousands of them daily. This recognition means journalists are more inclined to work with us.

But that’s not all. While our data is all curated by hand, the team is backed by bespoke technology that alerts us to media moves. Like our Media Contacts Database platform, this technology is developed by our own team – so is unique to us.

So, not only do we have our own research team, they’re a pretty effective bunch too. Here for you to rely on.

And just in case our clients ever want to check anything, as a subscriber you have direct access to members of our research team – no customer service team getting in the way.

When you combine this with our brand-new platform, designed from the ground-up to be fast and easy-to-use, then you have a media contacts database that really supports your skills as a PR professional.

But don’t just take that from me, judge it for yourself.

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