ResponseSource Blog

Effective social media newsrooms for the mobile web

By Dan Griffiths

26th March 2013

Many media organisations are realising the importance of publishing on websites that work well when viewed from any device. They do this using what is known as ‘responsive’ web design techniques. Indeed, Mashable have called 2013 the “year of responsive design“.

The driving force behind the growth in responsive design is the massive shifts in online consumption habits brought about through tablet sales, smart phone usage and widespread wireless internet access. As 4G mobile broadband extends its reach this will add fuel to the trend.

Brands that think like media (and they all need to) are building responsive websites because they help customers view content and merchandise whenever, wherever, and however they like. Ultimately it drives sales.

There is more. Google likes responsive design; it says so on the Google Developers site: Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.”

Just like media outlet and corporate websites, dedicated press office pages and social media newsrooms benefit from the universal accessibility that responsive design can provide. Many journalists are early adopters of new technology and they are often highly mobile individuals. This is why we built SourceWire Newsrooms using responsive techniques. One day, maybe, all newsrooms will be built this way.

responsive3

Related articles

ResponseSource stuff

20 years - the history of ResponseSource

This year we're excited to be celebrating our 20th Birthday. 20 whole years of connecting the media. Founded as Daryl Willcox Publishing back in 1997, there's been a lot of change over the last tw[...] 20th June 2017
ResponseSource stuff

A slew of stats from the ResponseSource Press Release Wire in May

We take another look at some of May's research-backed stories from the ResponseSource Press Release Wire. Tech security 1) A big theme this month is data protection – security company BullGuar[...] 14th June 2017
ResponseSource stuff

ResponseSource acquires JournoRequests

We’ve acquired media request startup JournoRequests to complement our market-leading ResponseSource Journalist Enquiry Service. Why do we need another request service if we already run the most p[...] 5th June 2017
New! Check out our Media Jobs board for PR and Journalism vacancies Learn more