New campaign management function for the FeaturesExec Media Database
FeaturesExec has evolved over the years to become a fully-fledged media database covering all sectors, with editorial contacts, in-depth media outlet details, press list creation and distribution to journalists plus comprehensive forward features.
So, what next? We always prioritise our product development on feedback from customers and many recent requests were to do with adding workflow management capabilities, to allow users to manage activity from within the FeaturesExec Media Database service.
This is now available. The Campaigns tool allows public relations (PR) and marketing professionals to coordinate and plan activity and generate reports. Full details are on the press release.
Campaigns is included in the FeaturesExec Media Database subscription. If you’re an existing customer we can provide free training on Campaigns and any other part of the service, just get in touch.