ResponseSource Blog

PR

Do PRs want to work with brand journalists?

We teamed up with Collective Content for a second year to find out if PR's acceptance of brand journalists (is that even the right term?) had changed since last year. PR profes[...] 21st April 2016
Media analysis

When do journalists send requests?

We took a look at the ResponseSource Journalist Enquiry Service data to see if there is a significant pattern to when journalist requests are sent. We wanted to know if there was a[...] 19th April 2016
ResponseSource stuff

Five ways journalists use ResponseSource you probably h...

Journalists primarily use the ResponseSource Journalist Enquiry Service to request information for articles, identify spokespeople and find case studies and product for review. It[...] 11th April 2016
How to...

Press release writing and distribution part seven: meas...

You’ve researched and written your release, checked it over carefully and had the quotes approved and facts checked, then you’ve created your press list and selected your press[...] 29th March 2016
ResponseSource stuff

Rock the Blog or bust in the #RSmini

By the time you read this I will probably be on the road to the Rock the Blog conference, part of the programme at the huge CeBIT technology event in Hanover, Germany. I'll be s[...] 16th March 2016
How to...

Press release writing and distribution part six: the fo...

So, you’ve researched and written your press release, prepared your target press list, distributed your news and shared it on social media. What next? This is the ‘awkward m[...] 15th March 2016
ResponseSource stuff

Meet the ResponseSource Mini

Meet the ResponseSource Mini. I will be driving this car all the way to Hannover, Germany next week for the Rock the Blog conference at CeBIT. My presentation will be about the [...] 9th March 2016
How to...

Press release writing and distribution part five: distr...

An effective way to distribute your press release is a two-pronged technique. This involves sending your release by email to your own ‘target press list’, plus submitting your [...] 2nd March 2016
How to...

Press release writing and distribution part four: forma...

In the old days when press releases were always printed onto A4 paper, stuffed into envelopes and sent to journalists in the post (can you believe that was how it was done?), it wa[...] 24th February 2016