ResponseSource Blog

PR agency heatmap for the UK

By Dan Griffiths

21st January 2014

As ResponseSource’s popularity amongst journalists grows, so does our client base of PR agencies, businesses and charities. DWPub now supplies a large chunk of the UK’s PR industry with a regular supply of media coverage opportunities. Using Google’s Fusion Tables application, and mainly for fun, we took our PR agency clients’ postcode data (excluding our many in-house clients) as a proxy for building a heatmap of the UK PR industry.

There are no surprises in the marked concentration of PR agencies in and around London and the South East of England. Outside of the South East, Manchester and Leeds appear to be hotter than the West Midlands. We see noticeable hot spots in Edinburgh, Glasgow, Newcastle and Bristol. There is a glow in the South West, and somewhat surprisingly, in Norwich.  Wales, it seems, is a bit of a desert (for ResponseSource).

UK PR Agency Heatmap

Tags:

Share:

Related articles

ResponseSource stuff

20 years - the history of ResponseSource

This year we're excited to be celebrating our 20th Birthday. 20 whole years of connecting the media. Founded as Daryl Willcox Publishing back in 1997, there's been a lot of change over the last tw[...] 20th June 2017
ResponseSource stuff

A slew of stats from the ResponseSource Press Release Wire in May

We take another look at some of May's research-backed stories from the ResponseSource Press Release Wire. Tech security 1) A big theme this month is data protection – security company BullGuar[...] 14th June 2017
ResponseSource stuff

ResponseSource acquires JournoRequests

We’ve acquired media request startup JournoRequests to complement our market-leading ResponseSource Journalist Enquiry Service. Why do we need another request service if we already run the most p[...] 5th June 2017
New! Check out our Media Jobs board for PR and Journalism vacancies Learn more