ResponseSource Blog

PR agency heatmap for the UK

By Dan Griffiths

21st January 2014

As ResponseSource’s popularity amongst journalists grows, so does our client base of PR agencies, businesses and charities. DWPub now supplies a large chunk of the UK’s PR industry with a regular supply of media coverage opportunities. Using Google’s Fusion Tables application, and mainly for fun, we took our PR agency clients’ postcode data (excluding our many in-house clients) as a proxy for building a heatmap of the UK PR industry.

There are no surprises in the marked concentration of PR agencies in and around London and the South East of England. Outside of the South East, Manchester and Leeds appear to be hotter than the West Midlands. We see noticeable hot spots in Edinburgh, Glasgow, Newcastle and Bristol. There is a glow in the South West, and somewhat surprisingly, in Norwich.  Wales, it seems, is a bit of a desert (for ResponseSource).

UK PR Agency Heatmap

Tags:

Share:

Related articles

ResponseSource stuff

Bad Brits, bath maths, and children who chomp churros - another month in statistics on the Press Release Wire

We dust off the abacus for another of our monthly statistics round-ups from the Press Release Wire.   Tech and business Cyber security is always good for a worrying statistic or two. NTT[...] 13th September 2017
ResponseSource stuff

Security concerns, mistrust of charities, and where 46% of people keep their washing machine

Aptly, we start this month's round-up of surveys and stats from the Press Release Wire with a look at subject lines.   Security and reputation KnowBe4, provider of security awareness trainin[...] 14th August 2017
ResponseSource stuff

Stereotypes, savings, security, students and social media - stats from June on the Press Release Wire

Once again we share a few surprising statistics from stories on the Press Release Wire archive.   Textlocal has been looking at mobile phone usage and marketing, finding that the UK has ne[...] 11th July 2017
New! Check out our Media Jobs board for PR and Journalism vacancies Learn more