ResponseSource Blog

PR agency heatmap for the UK

By Dan Griffiths

21st January 2014

As ResponseSource’s popularity amongst journalists grows, so does our client base of PR agencies, businesses and charities. DWPub now supplies a large chunk of the UK’s PR industry with a regular supply of media coverage opportunities. Using Google’s Fusion Tables application, and mainly for fun, we took our PR agency clients’ postcode data (excluding our many in-house clients) as a proxy for building a heatmap of the UK PR industry.

There are no surprises in the marked concentration of PR agencies in and around London and the South East of England. Outside of the South East, Manchester and Leeds appear to be hotter than the West Midlands. We see noticeable hot spots in Edinburgh, Glasgow, Newcastle and Bristol. There is a glow in the South West, and somewhat surprisingly, in Norwich.  Wales, it seems, is a bit of a desert (for ResponseSource).

UK PR Agency Heatmap



Related articles

How to..., Media analysis

How important are images to journalists?

How important are images to journalists? We can’t ask every journalist in the country, but we do hear from a sizeable chunk of them every day through our Journalist Enquiry Service. We looked at th[...] 12th October 2016
ResponseSource stuff

The all-new ResponseSource Media Contacts Database has arrived

Today is a very big day for ResponseSource. We have launched our all-new Media Contacts Database. It’s the culmination of two years’ work to attain an even higher standard of data quality and d[...] 4th October 2016
ResponseSource stuff

Recruiting journalists or PR professionals?

Recruiting public relations professionals? Looking for a journalism job? We have just enhanced our jobsite – ResponseSource Media Jobs – to make it easier to find that candidate or apply for your [...] 3rd August 2016
New! Check out our Media Jobs board for PR and Journalism vacancies Learn more