PR professionals’ acceptance of brand journalists/content creators is gradually on the rise however the survey results are mixed.
The survey of 266 UK-based PRs was carried out in February this year.
The results include:
- A fall in the number of PRs saying they had been contacted by someone creating brand content – from 67 per cent in 2015 to 58.1 per cent in 2016
- A rise in the number of PRs who say they treat brand content enquiries the same as those from the media – from 39.4 to 53.6 per cent
Download the full report: PR & Brand survey results 2016