ResponseSource Blog

Fourteen figures from Press Release Wire stories in March

By Vanessa McGreevy

6th April 2017

In March, submitters to the ResponseSource Press Release Wire didn’t disappoint – here’s a selection of some of the original research we found this time.

She won’t look so chirpy when Bathrooms.com tells her how much that panelling has knocked off her house price

Sandwiches, sugar and a lifetime at the wheel:

Heinz [Seriously] Good Mayo says the average British person will spend £48,339 on sandwiches – and a third of us have exactly the same filling every day. No word on any link between the latter figure and the quirkiest fillings but it would be nice to think that someone, somewhere is kicking off each day by knocking up perfect triangles of cheese and marmalade, crusts on, extra salad. Devour lots of other tasty facts on http://pressreleases.responsesource.com/news/92907/brits-will-devour-a-mouth-watering-18-304-sandwiches-in-their-lifetime/

More interesting stats from Ginger Comms: 4,953 of those sandwiches get scoffed in the car. Autoeurope.co.uk found we spend an average of seven hours a week in our vehicles, driving over half a million miles and spending £168,880 over a lifetime of motoring. http://pressreleases.responsesource.com/news/92864/brits-will-drive-556-764-miles-in-their-lifetime/

And back to Heinz – not a big surprise but cabbage is the least tasty vegetable in the eyes of British children: http://pressreleases.responsesource.com/news/92824/one-in-two-uk-kids-refuses-to-eat-veg/

Don’t worry though, those veg-dodging kids aren’t going without – even if they do tell their parents they’re hungry on average nine times a day, according to healthy milk drinks manufacturer Yazoo. 67 percent of parents regularly bribe their children with sweets in return for good behaviour and 54 percent hide the truth about what the children have eaten that day from their partner. More on http://pressreleases.responsesource.com/news/92742/parents-give-in-to-pester-power-a-staggering-times-a/

It’s not all bad news from the young people though: 70 per cent of 10-20 year olds said they would like to take part in sporty social action including volunteering, fundraising for local projects and campaigning. Sport England is aiming to make that happen: http://pressreleases.responsesource.com/news/92731/new-investment-to-help-young-people-give-something-back-to/

Marketing, technology and business stats

And more ethics, this time from bloggers. Marketing agency TAMBA has released its analysis from 2016 revealing that 20% of all bloggers say that they respond to all PR pitches, but 77% say that financial considerations won’t sway them away from their own target content and audience. http://pressreleases.responsesource.com/news/92835/global-bloggers-survey-reveals-latest-trends-in-relationship-between-bloggers/

Employees are the second greatest security risk to organisations, beaten only by outdated software, reveals research on behalf of secure USB drive manufacturer Apricorn. 29 per cent of surveyed organisations have already seen data losses or breaches by mobile workers: http://pressreleases.responsesource.com/news/92800/mobile-working-a-major-cause-of-data-breaches

Something else for businesses to worry about: endpoint security provider Carbon Black says two thirds (64%) of cybersecurity researchers report an increase in non-malware attacks since the beginning of 2016: http://pressreleases.responsesource.com/news/92912/percent-of-cybersecurity-researchers-say-non-malware-attacks-pose-more-risk/

But there’s one bit of good news, for smaller businesses at least. Fintech company Ormsby Street found SMEs could speed up late payment of their invoices significantly by sending a solicitor’s letter: two-thirds of “letters before action” will result in a small business being paid within seven days: http://pressreleases.responsesource.com/news/92914/two-thirds-of-solicitor-s-letters-result-in-payment-within-seven/

Self storage provider Safestore have found that 31% of over-55s don’t have a will: http://pressreleases.responsesource.com/news/92791/baby-boomers-may-be-putting-their-family-s-inheritance-at-risk/

Retail and home research

A study by wine and spirit exhibition Vinexpo has concluded that China’s wine market will be worth USD 21 billion by 2020, pushing the UK in to third place with US$ 16 billion. The UK’s current consumption of 24.3 litres per head is expected to fall to 20.3 litres by 2020. Crack open some more stats on: http://pressreleases.responsesource.com/news/92702/china-will-knock-the-uk-off-no-2-wine-spot-vinexpo/

Lower wine consumption may mean even less call for built-in home bars, which is just as well as Bathrooms.com found that they would make 41% of us pay less for a house. Other interior design mistakes include everyone’s favourite avocado bathroom suite, wood panelling and brick fireplaces. Sounds quite cosy to us. More on http://pressreleases.responsesource.com/news/92716/the-interior-design-trends-that-devalue-your-home-the-most/

Perhaps supermarkets could recycle all those wood panels – Rotterdam School of Management researchers observed 4,000 people and found that the spacing of horizontal lines slow the progress of shoppers, meaning they’ll observe and recall more of the products they see. 20 inch gaps are optimal, apparently: http://pressreleases.responsesource.com/news/92876/research-finds-how-supermarkets-can-control-our-speed-of-walking/

Gull mugging is getting worse, with rooftop nesting quadrupling over 15 years as generations of gulls use the same nesting sites. Environmental consultancy NBC Environment explains the timings and issues: http://pressreleases.responsesource.com/news/92828/countdown-to-gull-season-begins-two-months-to-instigate-control/

It’s surprising what you’ll find in a search on the ResponseSource Press Release Wire. All stories are archived indefinitely so why not try http://pressreleases.responsesource.com/news/ next time you need some background for a feature or news item? And if you still have questions after that, put a request through the Journalist Enquiry Service on http://journalistenquiries.responsesource.com/send/

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