ResponseSource Blog

PR, PR Tips

How do stories make it into the news?

Successful news stories have one thing in common - they capture attention. Whether it’s a good-feeling piece or a tragic disaster, news stories need to offer something unexpected to[...] 24th July 2017
Product updates

Keyword highlighting for Journalist Enquiry Service

Enquiry keyword highlighting helps you identify the most relevant enquiries in the stream of requests delivered to your mailbox. To setup keyword highlighting visit the Journalist Enqu[...] 20th July 2017
PR

Future of PR: Communication in the age of AI, automatio...

What does the future hold for the PR industry? We spoke to PR practitioners across the industry and asked how they see public relations changing and adapting in the future.  [...] 18th July 2017
PR

History of PR: Communication before the internet

  The need to communicate has always existed, as has the want to be seen in the best possible light. From scribbling on cave walls to live streaming videos, a large variety of[...] 14th July 2017
ResponseSource stuff

Stereotypes, savings, security, students and social med...

Once again we share a few surprising statistics from stories on the Press Release Wire archive.   Textlocal has been looking at mobile phone usage and marketing, finding that [...] 11th July 2017
Product updates

Media Contacts Database updates July 2017

We're always making tweaks based on what our customers tell us, here's the latest round of improvements to the Media Contacts Database.   Find the most influential contacts in yo[...] 6th July 2017
Influencers 101, PR Tips

Influencers 101: What makes an influencer?

Businesses once had the power of persuasion but for many that is no longer the case. For brands the overall agenda is to make money, so the advice they provide is likely to be in thei[...] 6th July 2017
Media analysis

How has the media changed through the ages?

Change is happening every second. Each second 7,669 Tweets are sent, 790 photos are uploaded to Instagram, there are 2,654 Skype calls, 61,173 Google searches, 69,848 videos viewed on You[...] 4th July 2017
How to..., PR Tips

How to always work for an award-winning PR agency or de...

In some ways it’s simple - just win some awards. But who has the time to apply in the first place? PR awards are everywhere, from sector specific accolades to large scale nationa[...] 26th June 2017
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