ResponseSource Blog

Just for fun, PR

Pups of PR - the industry's secret weapon

For Bring Your Dog To Work Day (23 June 2017) we asked the PR community to send us pictures of their office pups. It's certainly been a wonderful week for my inbox as cute pup pics rol[...] 23rd June 2017
ResponseSource stuff

20 years - the history of ResponseSource

This year we're excited to be celebrating our 20th Birthday. 20 whole years of connecting the media. Founded as Daryl Willcox Publishing back in 1997, there's been a lot of change ove[...] 20th June 2017
Events, PR

PRmoment’s Future of Influencers event

Last week I attended PRmoment’s latest industry event. The theme was how communications professionals currently use influencers to spread messages, and what this could mean for future P[...] 19th June 2017
ResponseSource stuff

A slew of stats from the ResponseSource Press Release W...

We take another look at some of May's research-backed stories from the ResponseSource Press Release Wire. Tech security 1) A big theme this month is data protection – security com[...] 14th June 2017
PR, PR Sector Focus

PR Sector Focus: Food and Drink

Often the way PR is approached will depend on the sector. We wanted to explore this further so have created a new feature to highlight how PRs in different sectors feel about their roles [...] 13th June 2017
ResponseSource stuff

ResponseSource acquires JournoRequests

We’ve acquired media request startup JournoRequests to complement our market-leading ResponseSource Journalist Enquiry Service. Why do we need another request service if we already r[...] 5th June 2017
ResponseSource stuff

A big welcome to JournoRequests subscribers

I wanted to offer a big fat ResponseSource welcome to JournoRequests users following our acquisition of the service. Welcome to the ResponseSource family! It will be business as usual [...] 5th June 2017
PR, Surveys and analysis

How do brand publications differ from traditional media...

Last month we released a report looking at how PR professionals view brand journalists. Created in partnership with Collective Content, the report compares the answers from over 300 PR[...] 2nd June 2017
PR, PR issues

What is newsjacking and when can it go wrong?

If you're unfamiliar with the term ‘newsjacking’ it's the art of taking a current news story and adding a new angle that benefits you or your client.   The term grew[...] 1st June 2017
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