We’ve taken a look at a few stats from the ResponseSource Enquiry Service and discovered around five per cent of responses from PRs are rejected because the journalist’s deadline was missed.
That’s a shame because many of those responses could have provided journalists valuable material for their work and PRs have no doubt missed out on coverage as a result.
Looking at it from the journalists’ perspective, it does support our development back in late 2013 to hide the journalists’ email address in the requests. We got a lot of feedback before then that replies were coming in after deadline (understandably irritating for journalists).
So the lesson here for PR professionals is to take note of the deadline the journalist has provided early on the process, doing so will give you a chance of success or even allow you to save yourself some time and effort if you don’t think you can turn around a response in time.