ResponseSource Blog

Take note of deadlines to score journo request coverage

By Daryl Willcox

25th September 2015

ResponseSource LogoWe’ve taken a look at a few stats from the ResponseSource Enquiry Service and discovered around five per cent of responses from PRs are rejected because the journalist’s deadline was missed.
That’s a shame because many of those responses could have provided journalists valuable material for their work and PRs have no doubt missed out on coverage as a result.
Looking at it from the journalists’ perspective, it does support our development back in late 2013 to hide the journalists’ email address in the requests. We got a lot of feedback before then that replies were coming in after deadline (understandably irritating for journalists).
So the lesson here for PR professionals is to take note of the deadline the journalist has provided early on the process, doing so will give you a chance of success or even allow you to save yourself some time and effort if you don’t think you can turn around a response in time.

Related articles

ResponseSource stuff

Recruiting journalists or PR professionals?

Recruiting public relations professionals? Looking for a journalism job? We have just enhanced our jobsite – ResponseSource Media Jobs – to make it easier to find that candidate or apply for your [...] 3rd August 2016
Development, ResponseSource stuff

Introducing the new ResponseSource Media Contacts Database

What do PR professionals really want from a media database? That’s the question we asked ourselves recently when we began the journey to improve upon the ResponseSource Media Contacts Database. [...] 15th June 2016
How to...

More ways journalists use ResponseSource you probably haven't thought of

Following on from our previous post Five ways journalists use ResponseSource you probably haven't thought of, here's a few more. Places to film or photograph an interview If you're looking for somew[...] 19th May 2016
New! Check out our Media Jobs board for PR and Journalism vacancies Learn more