ResponseSource Blog

What PR professionals need to know about SEO – latest DWPub whitepaper

By Daryl Willcox

11th April 2013

Category: PR issues

We have published a whitepaper today exploring the relationship between public relations (PR) and search engine optimisation (SEO).

Publication of What PR professionals need to know about SEO coincides with the first day of the BrightonSEO conference and the PR and SEO Roundtable at this event, which DWPub is supporting.

It was written by SiteVisibility Strategy Director Kelvin Newman, who is also the organiser of the popular BrightonSEO event. In the whitepaper Kelvin presents the search professional’s perspective on the way PR and SEO has been converging and how people from these disciplines can work together. Kelvin says in the whitepaper: “One of the key relationships in digital marketing is the one between the people responsible for PR and SEO, and in many cases in the future I think we’ll see these two disciplines managed by the same team or agency.”

Related articles

PR, PR issues

What is newsjacking and when can it go wrong?

If you're unfamiliar with the term ‘newsjacking’ it's the art of taking a current news story and adding a new angle that benefits you or your client.   The term grew in popularity afte[...] 1st June 2017
PR issues

Not another fake news post…

The subject of fake news has been all over the ‘real news’ recently causing confusion over which stories can be trusted. But is fake news bad news for PRs? It’s fair to say there have always [...] 16th May 2017
PR issues

Avoiding the auto-rollover trap

In business-to-business contracts ‘automatic rollover clauses’ can trap the unwary into paying for services they no longer want. I’ve been snared like this with a service more than once and it[...] 6th March 2017
New! Check out our Media Jobs board for PR and Journalism vacancies Learn more