ResponseSource Blog

What PR professionals need to know about SEO – latest DWPub whitepaper

By Daryl Willcox

11th April 2013

Category: PR issues

We have published a whitepaper today exploring the relationship between public relations (PR) and search engine optimisation (SEO).

Publication of What PR professionals need to know about SEO coincides with the first day of the BrightonSEO conference and the PR and SEO Roundtable at this event, which DWPub is supporting.

It was written by SiteVisibility Strategy Director Kelvin Newman, who is also the organiser of the popular BrightonSEO event. In the whitepaper Kelvin presents the search professional’s perspective on the way PR and SEO has been converging and how people from these disciplines can work together. Kelvin says in the whitepaper: “One of the key relationships in digital marketing is the one between the people responsible for PR and SEO, and in many cases in the future I think we’ll see these two disciplines managed by the same team or agency.”

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