Tell us about your blog, how did you get started? Why did you choose your subject?
I was originally running an eBay vintage and preowned clothing store back in 2007, when someone suggested that a blog would be a good way to promote it, so I started writing about fashion and vintage as well as my own personal style.
How do you source content for your blog?
My blog is very much now a personal style blog. So I mostly write about things I've done, my own outfits and things that I've seen that I like. Some of these things are sent to me, some I've just seen online, and some I've bought myself, but it's never to do with trends or news.
Do you have a favourite post or one that best sums up your blog?
Not really, there are posts I'm proud of, which tend to be opinion pieces like this recent one on sizing or this one on vintage. But the blog covers such a lot of things that I don't think necessarily sums it up!
Do you write reviews? How many people read your reviews?
Yes, I write reviews occasionally of products I've tried. It really depends how many people see it on the product!
How did you build a following for your blog?
Honestly I don't know! I just kept writing regular posts, chatting on Twitter and Facebook and it seemed people liked it.
Are you PR friendly? Do you accept contributions and content for your blog?
I am PR friendly and welcome approaches from PRs who have read my blog and genuinely think I might be interested in a product. I don't accept guest posts written by PR companies for the site though.
How best do you like to be approached by PRs?
A personalised email is nice, though it sometimes takes me a while to reply as I get a lot. I also like communications to be clear, none of us have a lot of time so being clear about what they want from me and what they are offering in return is key.
What’s in store for your blogging career in 2014 and beyond?
Who knows? I learnt very early on that trying to formulate a career plan is impossible as opportunities will spring out of nowhere and you have to be ready to grab them.
Gemma can be found tweeting @Retrochick_uk.