Blog Spotlight with Joshua Jennings, editor of Jazz Shaped

Jazz Shaped actually has nothing to do with things that look like a certain transforming sports car and everything to do with jazz. In our chat with editor Joshua Jennings he sets the record straight, and all that jazz. 

Tell us about your blog, how did you get started? Why did you choose your subject?

My blog focuses on the contemporary UK jazz scene and the often overlooked plethora of new talent that is emerging from a genre frequently portrayed as out-of-date and commercially unviable.

How do you source content for your blog?

50% PRs/50% discovery.

Do you write reviews? 

I tend not to write reviews as I don’t feel I warrant that level of authority over someone’s body of work and the subsequent effect that the aforementioned review could have on a reader's approach to it. If I like something I will write a feature on it, if I don’t I will not feature it.

How did you build a following for your blog?

Social media is the lynchpin of my blogging process and the distribution of any posts… particularly Twitter.

Are you a PR friendly blog? Do you accept contributions and content for your blog?

I love receiving content from PRs!

How best do you like to be approached by PRs?

Personally, by email! Even if a PR just has ‘Hi Josh’ at the beginning of it and a signature at the end, it feels so much more researched and authentic to your cause as opposed to a blanket email (the likes of which often feature music which would never sit well amongst my demographic).

Blogging is great because….? 

I get to discover such a wealth of new music!

Joshua can be found tweeting @jazzshaped.

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