Media Bulletin

Blog Spotlight with Michaela Mildenhall, editor of Pargy’s Modern Deco

By Glenn Docherty

27th September 2013

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Pargy's Modern Deco is an interior design blog that has been running for about five years  featuring home trends, reviews, interior design tips and general inspiration. Editor Michaela tells us how blogging became a great outlet for her creativity. 

Tell us about your blog, how did you get started?

I first started out about five years ago – I was working in a very corporate environment and craved a bit of creativity. It was originally a way to fill my lunch break with some design inspiration!

How do you source content for your blog?

I work a lot with PR companies, and I also go to a lot of events and trade shows for interiors. I also like to do the odd 'off the wall' piece – but I do find out lots of stuff from other bloggers that I’ve gotten to know over the years.

Do you write reviews?

Yes, I do write reviews. Book and magazine reviews in particular are a great way to showcase some beautiful imagery and ideas on the site and are very popular.

How did you build a following for your blog?

It does take a long time, and is just a case of battling on with social media, tweets ups, getting a decent handle on SEO basics and all manner of other bits and pieces which you don’t even think of sometimes.

Are you a PR friendly blog?

I’m definitely a PR friendly blog – you have to be in interior design; to know what’s out there. This said, I like to use PRs as a guide, and not regurgitate the text – I often put my own spin on things and I find that a lot of companies enjoy this.

How best do you like to be approached by PRs?

Generally email is best – I do very little phoning as you need to firm things up by email anyway and it's all recorded in one place, too. Also, I prefer not to be sent lots of high-res images as they can cause havoc with my email account.

Blogging is great because….?

It opens you up to a whole different world that you didn’t know existed and throws opportunities your way that you might not otherwise encounter. I never thought five years ago when I started my blog that I’d be able to quit my corporate job and write for a living – but that’s exactly what I’ve managed to do through the growth of digital media.

Michaela can be found tweeting @IAMContent_Ed

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