Editor Focus: Charleen French, Scissorhands Media
This week we catch up with Charleen French, editor of Hair Now, Perfect Hair and Hair & Beauty.
About Scissorhands Media:
Here at Scissorhands Media we are home to Europe’s best selling hair magazines Hair Now, Perfect Hair and Hair & Beauty.
Our main focus is on making women feel and look great by offering expert advice, testing the best products and translating hair & beauty trends into easy-to-wear looks.
We feature products and treatments for every budget and all our magazines are priced at £1.99 meaning that looking amazing has never been more reasonable!
The internet and social networking:
We love ‘being in touch’ with our readers and have a great website www.findasalon.co.uk, which is updated everyday with blogs, features, videos, we also have hairdressers on call to answer all your hair woes!
Recently we have really started to push our social networking tools such as Twitter – findasalonuk and Facebook – Scissorhands Media .
The main reason behind this push is to become more interactive and build the brand. We have some great magazines with fabulous content and we want everyone to know that. We also use them to give away prizes, advertise for makeover volunteers and keep readers updated on new developments or exciting news from the hair and beauty world…. Become a member, Follow us and be our Friend!
Describe a typical working day..
There is no such thing here! It varies from fun things like: writing features, attending launches, directing shoots, testing treatments and products and attending lovely industry events like the British Hairdressing Awards. Then there is the not so fun things like: flat-planning, subbing, invoices and long meetings – luckily the good outweighs the bad!
What interests you most about your job?
Definitely the variety and creativity, working for a small company means I have lots of autonomy and creative input, great for a young editor like me! I can really put my stamp on the magazines, which can only be a positive thing.
Where have you worked previously, and how did you end up in your current position?
I have worked on the magazines for over two years now and previous to that I did lots of internships and freelance jobs. I started out as a picture researcher, but working in small teams I got the opportunity to diversify into writing. When the position as editor came up a few months ago I jumped at the chance, I have been very lucky really.
What’s the best advice you’ve been given?
Work hard and be nice to people – I saw it on a poster so I don’t know if it constitutes as advice, but I try and live by that mantra.
What media do you seek out 1st thing in the morning?
I’m a blog girl; I read about 25 blogs a day! I also check my Twitter as soon as I get up.
If we gave you £1000 how would you spend it?
Some kind of holiday….. I’m desperate for one!
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