Focus Interview with Adam Coulter of ttg business
Adam Coulter is the editor of ttg business, and in this week’s Focus, he tells us what it’s like to edit the only magazine written for and about business travel consultants.
The monthly title covers a range of topics including air and rail travel, hotels, technology, meetings and events, careers as well environmental, destinations.
Below, Coulter tells us about the ttg business Awards, PR pros and cons and his favourite film.
About the publication:
Who reads it and how many of them are there?
15,000 readers, divided by business travel consultants; business travel suppliers and corporate buyers.
What subjects do you cover?
Air, rail, hotels, technology, meetings and events, careers, environmental, destinations.
What makes you different from the other outlets in your sector?
We are the only magazine written about, for and in some cases by business travel consultants. We also have an awards ceremony, the ttgbusiness Awards, which recognises individuals’ achievements rather than their companies – the only awards ceremony which does that.
Do you work closely with PRs?
We work very closely with PRs.
Do you have any advice for PRs?
Please just make sure the release is relevant; look at the features list; pitch well in advance.
What’s the best starting point for a PR who wants to tell you about their client?
See above – read the mag and make sure they are relevant to the issue.
What information/input from PRs is most useful to you?
Surveys, interviews, exclusive news stories, statistics.
Do you have a PR pet hate?
Ringing a day before we go to press to pitch a story; overly familiar PRs.
When is the best time for PRs to contact you & what is your deadline for contributions?
Well in advance – deadlines are a good month out of publication date, sometimes longer.
What interests you most about your job?
Breaking news stories; colourful interviews; creating great magazines.
What led to you becoming editor for ttg business?
I felt there was a market for a magazine which spoke directly to the business travel consultant.
What was your first job?
Local news reporter on a north London newspaper.
In a dream world, if you could do any job, what would it be?
Editor of Vanity Fair or Conde Nast Traveller (equal).
If you were stranded on a desert island, what one thing would you hope to have with you?
My iBook with Wi-Fi access.
Favourite film, and why?
Heat, because it appeals to my loner side.
What did you have for breakfast?
A bowl of Shreddies.
[img|jpg|Adam Coulter, editor of ttg business]