Schools Publishing Limited produce three titles – Independent Education Today, Further Education Today and Building For Education.
This week, FeaturesExec caught up with Clare Peart to discuss the titles in more details and to find out how she works with PRs.
About your publications:
Tell us a bit about your publications, Independent Education Today, Further Education Today and Building For Education:
Independent Education Today is the national journal for independent schools, covering legal and financial information, reviews of new products and services, equipment and resources, catering, uniforms, previews and reviews education shows, school day trips and excursions, profiles of individual schools.
Further Education Today serves managers in the growing Tertiary Education Sector, focusing on effective and efficient management of higher education institutions.
Building For Education is a monthly magazine focusing on New Build, Refurbishment and Design, for today’s Education Market Place.
How do you differ from other media outlets in your sector?
We go direct to the decision makers in the private and public education sectors.
Describe a typical reader for us:
Headmasters / Headmistress/ Bursars / Vice Chancellors/ Presidents /Principals and LEA Directors.
What topics are you most interested in covering?
Anything that involves education, from building to teaching.
How does the editorial process run? Do you have specific days when you focus on different aspects or is the planning on a much more ad-hoc basis?
Editorial is based on current affairs – whatever is topical in education
Do you produce a features list?
Do you use freelance contributions, and if so, are they for any particular section/type of work?
Yes, those involved in providing services to the education sector.
Do you work closely with PRs?
What’s the best starting point for a PR who wants to tell you about their client?
Send in a press release.
Are you interested in press releases and, if so, how do you prefer to receive them?
Yes – please send to Clare Peart via firstname.lastname@example.org.
When is the best time for PRs to contact you & when is your deadline for contributions?
Any time – 3rd week every month.
Do you have a PR pet hate?
PR agencies that send us information that is not relevant to our sector.
[lnk|http://www.featuresexec.com/publications/info_outlet.php?pubid=6421|_self|Further Education Today]
[lnk|http://www.featuresexec.com/publications/info_outlet.php?pubid=6600|_self|Building For Education]
[lnk|http://www.featuresexec.com/publications/info_outlet.php?pubid=6200|_self|Independent Education Today]