We’ve got a yummy food-related Focus interview today with freelance journalist Bernice Hurst, who tells us about her interests and editing work…
About your journalism:
What do you write about?
Retailing, especially food-related plus any and all other food-related subjects with a special interest in small and artisan producers, independent shops (delis, farm shops etc) and why/how people choose, buy and cook their food. My particular interests are the relationship between families and children and their food.
Where are we likely to see your work?
Over the years I have written or edited more than 60 cookbooks. Nowadays I write primarily for a b2b audience through www.retailwire.com with occasional articles for consumer publications. I am willing and able to do more of both.
What’s the most memorable work you’ve done?
The Perfect Cookbook series although that was a long time ago.
What interview or feature would you love the chance to do? More about how anybody and everybody can eat well with minimal effort using fresh ingredients.
About you and PRs:
Where do you source ideas for articles?
Off and online stories.
How can PRs be useful to you?
Keeping me up to date with new products and developments relating to producers and retailers.
How and when do you like them to get in touch?
Email or snail mail when they have something new or interesting to tell me.
Do you find press conferences, trips, parties and other events useful or an interruption?
Living in Oxfordshire, I rarely attend events in London or anything that starts early in the morning in distant parts of the country.
If you could make one change to the way PRs deal with you, what would it be?
No telephone calls please.
How would you pay the bills if you weren’t a journalist? Management consultant – I love telling other people what to do and how to do it better.
What books are on your bedside table, magazines in your bag, or blogs on your screen?
Current books are What a Carve Up, ZigZag and Catcher in the Rye. I rarely read magazines (except Waitrose Kitchen). I have little patience for people who write blogs and don’t read any regularly.