Freelance Journalist Focus: Marko Salonen
Today’s Focus interviewee? Freelancer Marko Salonen; writer-upper of fashion, beauty and grooming features.
About your journalism:
What do you write about?
I mostly concentrate on beauty & grooming, fashion, reviews and opinion pieces.
What’s the most memorable work you’ve done?
Reporting back stage at the last two Jasper Conran shows at LFW.
What interview or feature would you love the chance to do?
I would love to have a regular column about “the day in the life of” and build it around very interesting characters.
About you and PRs:
Where do you source ideas for articles?
I get quite a lot sent in.
How can PRs be useful to you?
By getting in touch with anything, new interesting, events, product launches. Also, if you are sending through a press release, please make sure the product is available!
How and when do you like them to get in touch?
Via email on first go and I will call if I need anything.
Do you find press conferences, trips, parties and other events useful or an interruption?
Very useful, that’s where all the gossip is!
If you could make one change to the way PRs deal with you, what would it be?
I wouldn’t change anything, PR’s have been very helpful!
How would you pay the bills if you weren’t a journalist?
Fashion designer or a lion tamer.
If we gave you £1000, how would you spend it?
A fabulous holiday.
What books are on your bedside table, magazines in your bag, or blogs on your screen?
Kindle has too many books to mention, DNA Magazine, Attitude, Stylist, ShortList… Too many blogs to mention!