In today’s interview we catch up with Anna Marie Julyan, digital editor of the recently launched The Artful Diner – the customer magazine of the D&D London restaurant group. Anna Marie tells us about what the title will be covering and how she wants freelancers and PRs to help.
About The Artful Diner:
Who reads it and how many of them are there?
Every month we broadcast an Artful Diner newsletter to the D&D database of more than 200,000 subscribers. The people who read The Artful Diner will, therefore, typically enjoy eating out at good restaurants, and London life.
What subjects do you cover? What stories are you most interested in covering?
Everything from food trends, the latest cocktails and wine advice to great food brands, interesting food provenance, the arts and theatre. With the exception of provenance, which could be anywhere, we are focused on London with the odd piece on Paris, Copenhagen and New York.
What makes you different from the other outlets in your sector?
The Artful Diner is an online food magazine and is also a customer publication (for restaurant group D&D). A new piece of editorial content goes up every day. Much of the content has a connection with D&D’s restaurants – its chefs, sommeliers or the food and wine it serves. There is plenty of scope, however, for ideas and stories on food and drink beyond D&D, so the more suggestions, the better.
About you and freelance journalists:
Do you like freelance journalists to get in touch with you directly to pitch ideas? And if so,how?
Take a look at The Artful Diner and get in touch via email if you would like to contribute.
Name the three most important attributes that make a freelance journalist stand out for you and would make you use them again?
Accuracy, clean copy and an interesting turn of phrase.
Do you work closely with PRs or do you keep them at arm’s length?
I’m happy to work closely with PRs.
If you could make one change to the way PRs deal with you, what would it be?
Email relevant content – London specific art/culture or food related.
How should a PR approach you about their client?
Send me an email, but do take a look at the site first.
What information/input from PRs is most useful to you?
Upcoming food and drink events and potential interviews with interesting clients in those sectors.
Describe a typical day at work: What are you editorial duties/responsibilities at The Artful Diner?
Writing features and interviewing interesting clients in the food and drink sectors.
What interests you most about your job?
The variety of people I meet and the food knowledge I’m building on as part of the job.
Where have you worked previously, and how did you end up in your current position?
I worked for The Grocer and after that was a freelance food and drink writer, as well as doing some work on The Guardian books website. I also write a food blog, although lately The Artful Diner has taken precedence.
Do you tweet?
[lnk|http://www.featuresexec.com/mo/18715|_self|The Artful Diner]
[lnk|http://www.featuresexec.com/moc/98571/?hilite=&sId=|_self|Anna Marie Julyan]
[img|jpg|Artful Diner logo]