Media Interview with Caroline Hendry, editor of hitched.ie
About your publications
Tell us a bit about Hitched…
Hitched Ltd. started with our UK wedding website (hitched.co.uk), set up in 1997, which has grown to become the UK's biggest wedding planning website. In 2012 hitched.ie was launched for the Irish market and the site has been a great success and is growing rapidly every month.
What do you cover on the hitched.ie website?
Here at hitched.ie we cover all aspects of wedding planning, from engagement right through to honeymoon. As well as our editorial content, couples can use the site to plan every aspect of their wedding, using our tools such as the budget planner, guest manager and to-do list. When couples have got married, they can share their experience in our Real Wedding section and tell all our readers about their special day.
Do you work closely with PRs?
We like to work closely with PRs so we are clued up on all the latest trends and can tell our brides up-to-the-minute news.
We feature a monthly online issue, for which we have a forward features list we can send to PRs. We also have our blog, which is updated 4-5 times per week with wedding news and ideas, so communication with PRs is vital for this fast-moving section of the site.
How should PRs get in touch with you?
Sending us an email with a press release and images is the best way to get information across and you can reach me at firstname.lastname@example.org
Describe a typical day at work: What are your editorial duties/responsibilities at the outlet?
On a day-to-day basis, I am writing new features for our online issues, blogging, researching all the latest wedding trends and compiling our newsletters. We recently branched out into Canada (hitched.ca) and South Africa (hitched.co.za) which I now maintain alongside hitched.ie, giving me a global view of the wedding industry.
What interests you most about your job?
The best part of my job will always be receiving beautiful images from wedding suppliers, venues and bridalwear designers. It doesn't matter how beautiful your product is if it isn't photographed well, so receiving great photographs for articles and blogs always makes me smile.
Where have you worked previously, and how did you end up in your current position?
After graduating with a journalism degree, I went straight into print magazines, where I worked on several hobby titles, covering air guns right through to canal boats (proving to myself that I can literally write about anything). But now having moved to online, I love the immediacy of it and there isn't anywhere else I would rather be.
What has been the highlight of your day today?
Researching a winter food article and browsing lots of delicious wedding food ideas.
Do you tweet? Why, why not?
A phrase I use far too often is…
Can you get me a Galaxy bar?