Media Interview with Jade Pearson, editor of Wedding Ideas
Who reads Wedding Ideas and how many of them are there?
Wedding Ideas readers are real women with realistic budgets, who want the perfect wedding without spending a fortune. We have a readership of over 120,000 every issue with 13 issues printed every year.
What subjects do you cover? What stories are you most interested in covering?
We dedicate a minimum of 40 pages to real-life weddings every month, making us the best place to go for inspiration. We also have large planning, fashion, beauty, theme and travel sections, all aiming to make the wedding planning process a lot easier for our readers.
What makes you different from the other outlets in your sector?
We show our readers how to get their dream day for less – we don’t splash our pages with super-expensive products the average woman can’t afford. Instead we show her that with a bit of savvy shopping or DIY, she can create her perfect day, her way. Our readers love reading the magazine cover to cover, then cutting out their favourite bits for their wedding scrapbook.
How do you decide the content, front covers and headlines?
Through social media, our forum and website, we regularly communicate with our readers, building a great relationship. We listen to what they want, and base our content on their requirements. We love meeting them face-to-face at wedding shows, too. We keep on top of current trends in the wedding world, and cover all the essentials every issue.
Do you produce a features list?
We used to send a features list out for the details section, but now we just ask for press releases, and give priority inclusion to our advertisers.
Do you pay for contributions from freelance journalists?
We do not have any paid-for freelance work available at present but welcome free submissions.
What's the best starting point for a PR who wants to tell you about their client?
We love it when a PR does their homework! There’s no point in sending us a press release about politics, cars and other non-wedding related content. If a PR sends us a press release that’s relative to the market, they have every chance of us responding. We also like the personal approach, not bulk emails sent out to anyone and everyone!
Of all the press releases you receive on a daily basis, what percentage of them make it to publication?
We give our advertisers priority, so in all honesty, there isn’t much room for extra editorial. However, we do have travel, beauty and hen night news pages, which mostly feature companies sent to us via press releases.
Do you have a PR pet hate?
Not doing their homework, as mentioned before. Also, when PRs try to introduce us to clients that already advertise with us!
Describe a typical day at work: What are your editorial duties/responsibilities at the outlet and what interests you most about your job?
I am very hands-on with the content in the magazine. I write features as well as proofing them, and I commission work to a select few freelancers when we can’t do it in house. I think it’s important to see things through from start to finish, rather than observing the final product. It makes everything all the more rewarding when you have invested your time to turn an idea into a feature.
Where have you worked previously, and how did you end up in your current position?
I was deputy editor at Wedding Ideas for three and a half years, so I jumped at the chance to take on the Editor role. It’s a fantastic place to work, and of course, the product is brilliant! I wouldn’t want to be anywhere else.
What's your idea of a relaxing day off?
Ooh, good question… Probably watching football, listening to music or shopping!
And because it’s that time again… what would you like for Christmas?
I’m a sucker for a good perfume!
You can find the Wedding Ideas team tweeting @wimagazine