10 Yetis PR Agency in Gloucester has been appointed by an online mobile phone insurance company to provide a three-month public relations campaign, with the key objectives of increasing traffic to the website and improving the rate of purchases after the initial quote is given.

www.10Yetis.co.uk was appointed by www.MobileInsurance.co.uk after a competitive pitch process, and will begin work on the PR campaign for the site immediately (the second week of October 2012).

MobileInsurance.co.uk enables visitors to easily obtain quick quotes for a mobile insurance policy for their handset. All policies can be purchased online through the website.

The PR campaign for MobileInsurance.co.uk has three key objectives; to generate relevant trade and consumer coverage, to increase traffic to the website and improve SEO through quality links on authority website and finally to increase the number of customers purchasing insurance through the site.

The target media for the PR campaign will be consumer, tech and telecoms press.

For more information, please contact Shannon Haigh.