10 Yetis PR has been appointed by UK home furnishing specialist Terry's Fabrics to execute a consumer driven public relations campaign as part of efforts to increase the brand’s awareness and reputation.

The partnership will see the 10 Yetis team create and execute a consumer-facing campaign in a bid to increase brand awareness and generate print and online coverage surrounding the interiors company.

Based on weekly press release and case study activity, the agency will position Terry’s Fabrics as experts in the soft furnishings sector, emphasising the company’s history and grass roots, in addition to its success story.

Terry's Fabrics began more than 40 years ago on a market stall and now commands a nationwide customer base.