33 Digital has appointed Annabelle Atchison to launch its office in Germany.  

Atchison will lead 33 Digital in the country, as well as bolstering its social business offering to clients globally.

She joins 33 Digital from Microsoft Germany, where she was an advocate of social business practices within the organisation and set up and managed the company’s internal and external social media communications, regularly consulting clients on social implementation. 

Atchison is the co-author of “Social Business – of Communities and Collaboration” to be published in early 2014 by Frankfurter Societäts-Medien and is also a speaker on the topics of social governance, social for internal communications and social PR.