Furniture retailer Reid has appointed 3×1 Public Relations to deliver a creative consumer and social media campaign for its new autumn/winter collection.

3×1 is currently supporting the retailer’s search to find Scotland’s best undiscovered music act, in association with Real Radio, which will be given the opportunity to have their track professionally recorded and used in Reid’s autumn TV Come Home to Reid campaign.

3×1 director, Julie McGarvey said: “Reid is a well-known household name in Scotland and we will be spearheading a creative multi-platform campaign to drive footfall into their stores and engage consumers online, showcasing the new sofa, dining and bedroom collection.”

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