Left to right – James Simpson-Daniel, Aberfield Communications consultant Christian Dente, Charlie Simpson-Daniel and Mike Tindall

Aberfield Communications has been appointed by Kings Elite Snacks to help launch its range of protein-packed British biltong and jerky.

The sports nutrition company, set up by former England rugby internationals Mike Tindall and brothers Charlie, Mark and James Simpson-Daniel, aims to satisfy health-conscious consumers’ appetite for gourmet snacks.

Aberfield will be responsible for undertaking a focused consumer media relations campaign, video content production and social media management to support listings and grow engagement from base.