Specialist health and fitness PR agency Action PR is set handle the PR launch for official Olympic training venue, Everyone Active Basildon Sporting Village.
The thirty-five million pound sporting venue will play host to international Olympic teams as well as British athletes in the run up to the 2012 games, whilst still offering affordable fitness facilities to the public including a 50m pool, athletics track, netball and basketball courts and a state of the art gym.
Action PR is charged with raising the profile of the complex, one of 64 across the Everyone Active chain. Everyone Active Basildon Sporting Village is set to open at the end of April 2011 and will launch with an open weekend for athletes, dignitaries, press and the public. 2009 Britain’s Got Talent winners, Spelbound will cut the ribbon and perform on the day.
Action PR was set up in 2009 by Cheryl Hersey and Dawn Tuckwell who also represent fitness industry leaders Trixter, GRAVITY UK, Pipedreems and SOLE.