The tool ranks the top 200 companies in the North-East and North-West of England according to their use of social media such as Twitter, Facebook, Google+, YouTube and LinkedIn. It examines over fifteen different social media and online ‘markers’ and awards companies a score out of 100 to indicate their success. Factors including the quality and quantity of content and user engagement are assessed together with the number and quality of backlinks to a brand’s website, plus the levels of its social media influence.
Giant sports firm Adidas tops the SociaLIGHT Top 200, closely followed by Newcastle United Football Club, Sage UK, Sunderland Football Club and Barbour.
Georgie Cameron, founder and MD of Admiral PR said: “The impact that social media can have is very often underestimated by a lot of organisations but things are beginning to change. SociaLIGHT gives companies an opportunity to see how they compare with their competitors and where progress can be made."