Adventure holidays for The Foundry

Manchester agency The Foundry has won a digital project for PGL.

Established in 1957, PGL provides activity courses and holidays for schools, youth groups, family holidays and summer camps for unaccompanied children.

The Foundry’s brief is to develop and propose a fresh approach to their brand in a digital context. 

“It was their commitment to really understand our customers and their needs, in combination with a thorough, yet flexible process for research and build at all stages of the project that tipped the balance in The Foundry’s favour” said John Firth, commercial director, PGL.

The Foundry’s digital division is currently working with PGL’s marketing and web departments to create innovative communication tools and channels for PGL and its customers.

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