Alpha Man, an app-based magazine for tablet and mobile focusing on men's fitness and lifestyle, has launched today (21 August). 

Published by IronLife Media, which also produces IronLife magazine, the monthly publication will include interviews with high-profile sports personalities, advice on lifestyle issues, as well as guides on nutrition and fitness. Editorial director Joe Warner and publishing director Jon Lipsey bring experience from their time in the fitness publishing industry, having both previously served on Men's Fitness magazine. 

Target readership for the first issue is 50,000 downloads. The team can be found tweeting @alphamanmaguk.