Alphera appoints Prova
PR consultancy Prova has been awarded the public relations account for Alphera, a financial services organisation for multi-make vehicle dealerships in the UK.
Prova, which has clients across the automotive manufacture, fleet management, vehicle remarketing and automotive classifieds sectors, will be driving a corporate campaign for Alphera to position its key personnel as leading spokespeople within the automotive F&I (finance and insurance) industry.