Amazing PR will be implementing a press and PR campaign to launch Irish-based beauty brand Waxperts Wax into the UK.

Waxperts Wax offer a pain-free, advanced formula for all types of waxing that is specially formulated to suit even the most sensitive skin whilst remaining both flexible and extremely economical.

Amazing PR will initially launch Waxperts Wax to the trade beauty press and UK based salons at Olympia Beauty Show in September before introducing the brand to the beauty consumer press later in 2012.