Free fashion magazine Amuse is set to launch on 30 April, targeting women readers in London.

Editor Sasha Slater has previously worked as editor of ES Magazine, deputy editor Stephanie Hirschmiller was former editor at the Harper's Bazaar website. Filling out the editorial team are beauty editor Arabella Preston and beauty columnist Bethan Cole.

Its initial print run of 120,000 will be distributed at London tube stations, health clubs, offices in the city and first class airport lounges.

Featuring content on fashion and beauty as well as arts, culture, shopping and lifestyle, the magazine will also have a website and social media presence as well as an app, planned to launch in September of this year.

This publication will be added to the FeaturesExec media database shortly.