Eulogy! has hired Ann Longley as head of digital to head the independent agency's digital strategy and drive growth across its digital content and planning offer.

Longley joins from Hays PLC where she was group head of social media, following five years at media agency MEC UK where she created the social media practice.

This is the latest in a set of senior hires for Eulogy!, as it brought in Phil Borge and Mark Doonan in November, and Elisabeth Field as MD in December 2014.