AOL launches UK version of Engadget
AOL has launched a UK edition of its technology news website Engadget.
The site will feature content tailored for Engadget’s existing UK audience, focusing on UK and European tech news.
The UK team will be based in London and led by Matt Brian, news editor of technology blog The Next Web, and Jamie Rigg, associate editor of Engadget.
The UK version of the site will be the fifth international edition of the site. Since launching in the US ten years ago, Engadget has launched in Germany, Spain, Japan and China and attracts 10 million unique users from around the world.
Graham Moysey, head of international at AOL, said: "At AOL we are focused on building global brands and platforms and Engadget is very central to this strategy.
"We have a powerful portfolio of tech brands that we believe can be localised in a number of markets and we're extremely proud to launch a UK edition of a world-renowned site, in a market where both consumers and advertisers have a great appetite for gadgets and tech."