Media Bulletin

Apptitude Media launches smartphone photography magazine

By Staff

19th December 2013

Category: Consumer

Apptitude Media has launched FLTR, a weekly magazine dedicated to smartphone photography.

Created by the team behind British Journal of Photography, the title aims to be an authoritative voice within the community of smartphone image creators. It will include exclusive interviews with both amateur and professional photographers highlighting the latest techniques, apps, devices, trends and accessories in smartphone photography.

Issue one features an article by Fred Ritchin, professor of photography and imaging at New York University and former picture editor of The New York Times Magazine, writing about the impact smartphones would have had during a traumatic event such as the 9/11 attacks on New York and Washington DC. Further pieces include an interview with VuThéara Kham, a popular French Instagrammer, a look at the photo-sharing and discovery app EyeEm and a Christmas gift guide.

Marc Hartog, CEO of Apptitude Media, said: “It is an exciting development as a publisher to create a bespoke publication built around smartphone photography that is designed for, and distributed on, the same device. We were fortunate to work with Mag+ to develop FLTR, which allowed us to create it on the most powerful, flexible and cost-effective digital publishing platform in the world. Building on the heritage of British Journal of Photography, FLTR will sit at the intersection of smartphone photography and high value social media content.”

The magazine is available from the Apple App Store.

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