Tangerine PR has been appointed by specialist fleet management company ARI Fleet UK to develop and implement a media relations campaign for the brand, following its rebrand earlier this year.

As a part of the agreement, Tangerine PR will also be tasked with establishing ARI’s social media presence in the UK, as well as undertaking a detailed research project.

Tangerine’s B2B team will seek to grow brand awareness within the fleet management industry and will oversee the production of three white papers on a selection of issues.