ASOS.com has launched daily news channel 'This Just Happened'.
A dedicated editorial team has also been appointed including Melissa Dick as editorial director; Danielle Radojcin as senior fashion, news and beauty editor; Alexander Butt as fashion and news editor; Jemma Tibbals as senior fashion and news writer; Delphine Chui as news writer; and Louise Ellwood as senior picture editor.
The channel is featured on the ASOS women's homepage and is styled as a fashion blog. 'This Just Happened' will aim to keep its audience up-to-date with the latest fashion, beauty, celebrity and music news, with the team publishing stories, photos and videos throughout the day, seven days a week. The channel is also on mobile and international sites reaching the brand's worldwide audience.