Exact has appointed B2B technology PR agency Aspectus PR to lead its PR activities in the UK.

Aspectus will raise Exact’s profile in top-tier media, and educate its target markets on the benefits of ERP software, with social media and vertical and business press forming the campaign’s major activities.

Aspectus PR will operate on a retained basis, with the account being managed by client services director Amy Redhead.

Alastair Turner, managing director at Aspectus PR said: “PR is vital for companies operating in the business software sector as it ensures they are delivering the right messages to their key audiences. A good PR campaign should explain clearly and credibly how your products benefit your customers.”

Aspectus is an international B2B PR and marketing services consultancy specialising in financial and trading technology, energy, business services and corporate IT.

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