The Associated Press (AP) has hired Speed to deliver a retained brand campaign for its international operations outside North America.
The campaign will aim to build the AP brand. It will focus on issues-led, thought leadership and corporate programmes. To deliver the campaign, the four-person account team will integrate itself within the London AP news centre.
The AP is one of the largest and most trusted sources of independent newsgathering. It is a story of global exclusives, award-winning journalism and resolute trust. “Speed’s role will be to help AP tell its own story,” said Julia Howe, Marketing Director, EMEA & Asia, AP.
“AP does what it takes to get the story for its customers, even in the world’s most dangerous and challenging places,” said Scott McLean, director, Speed. “In the debate about the future of media, journalism is under assault from reduced production budgets and user generated content, yet professional journalism is more important than ever.”
Speed will deliver the programme in each of AP’s primary markets outside the US, namely the UK, Germany and Japan. The account will be led by Speed’s McLean reporting to AP’s Howe.