BDB bolsters leadership team

BDB Leadership

BDB has added three senior marketing and communications professionals to its leadership team, following last month’s appointment of managing director, Matt Smith.

Dr Catherine Butcher, life sciences and health director, joined BDB in 2007 as an account director responsible for leading science-focused client campaigns. Originally from a clinical research background followed by her role as specialist public relations consultant for life science businesses, she brings analytical planning skills and deep sector knowledge for transforming technical briefs into marketable content and effective creative initiatives.

Sally Martin has been appointed BDB’s client services director. With extensive experience in leading comprehensive integrated global marketing communications campaigns for corporate and financial services conglomerates, Martin joins BDB from Tangerine where she was a senior account director and head of corporate and professional services practice.

Jon Hallowell joins BDB as creative and brand strategy director to add a global cutting edge to all client campaigns, programs and brand challenges. Hallowell’s extensive strategic branding experience will enhance BDB’s team performance globally across multiple disciplines. One of the most awarded creatives in b2b, he will aim to ensure that BDB’s output continues to be focused on delivering results.


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