Babel PR has been appointed by mobile virtual network operator Vizz Mobile to transform its social media activity.

The TMT-specialist firm recently appointed a new head of social media and will be delivering social media consultancy, content creation and community management for Vizz Mobile.

Babel’s campaign will be focused on building an online community for Vizz Mobile and its customers to provide a forum for feedback and for Vizz to keep customers abreast of new services and promotions. Peter Thomson, head of social media at Babel PR, commented: ‘Vizz Mobile has always been community minded so social media is a natural channel for the brand.’

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