Toy Fair, a UK dedicated toy, games and hobby trade exhibition, celebrates its 60th anniversary and diamond jubilee this year. Bastion, having previously worked on the account for six years, is tasked with creating a three-fold campaign to raise awareness of the event, its exhibitors and their product launches, and the toy industry as a whole among trade and consumer audiences.
Target media include national, business and consumer broadcast, print and online. Bastion will also be charged with creating a comprehensive social media campaign and an in-depth exhibition liaison programme including a Meet the Media event in November.
The campaign for Toy Fair 2013 starts on 1 September 2012 and runs until mid-February 2013.