Media Bulletin

Bastion appointed as Toy Fair agency

By Staff

30th July 2012

Category: PR

London-based PR and communications agency Bastion has been appointed by the British Toy & Hobby Association to run the campaign for Toy Fair.

Toy Fair, a UK dedicated toy, games and hobby trade exhibition, celebrates its 60th anniversary and diamond jubilee this year. Bastion, having previously worked on the account for six years, is tasked with creating a three-fold campaign to raise awareness of the event, its exhibitors and their product launches, and the toy industry as a whole among trade and consumer audiences.

Target media include national, business and consumer broadcast, print and online. Bastion will also be charged with creating a comprehensive social media campaign and an in-depth exhibition liaison programme including a Meet the Media event in November. 

The campaign for Toy Fair 2013 starts on 1 September 2012 and runs until mid-February 2013.

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

23rd March 2017 PR

Nudge PR chosen by Metcalfe’s skinny® Popcorn

23rd March 2017 PR

Spark Communications chosen by Couchbase

22nd March 2017 PR

Mercieca chosen by Weetabix

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more