Not-for-profit cricket organisation Bat4Africa has hired Threepipe for a product placement and trade profiling campaign.

The organisation has hired Threepipe to drive partnership enquiries and increase sales of its cricket bat through sourcing profile opportunities for founder Charlie Munton and product placement across a number of vertical media.

Threepipe account manager Tom Stroud said of the win: “We have an impactful campaign planned which will ultimately help to drive sales in the run up to the summer season, raising money for a worthy cause.”

Bat4Africa designs and manufactures high-end cricket bats, with all profits from its sales going towardsStreet Child Africa, a charity that works with local partner organisations in sub-Saharan Africa to support children in street situations.