UK food producer Baxters Food Group has appointed 3×1 Public Relations to handle its UK consumer and trade PR account.

The PR programme kicks off in June, as 3×1 helps raise Baxters profile to both consumers and trade customers. The agency will also work on a PR programme for the Garner’s brand of pickled onions.

The agency will work with new marketing director Yvonne Adam and marketing communications manager Colette Gourlay.

3×1 will dovetail the work being undertaken by Baxters’ other agencies including JWT for brand advertising and digital and Mediacom for media planning.

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